BrandTracker
Real-time brand protection and market intelligence for global distribution control and counterfeit detection – from manufacturer to end customer.
500M+
Scans per year
95%
Detection rate
500M+
Scans per year
150+
Protected brands
95%
Detection rate
<2s
Real-time check
Complete control over your brand – worldwide
BrandTracker is a cloud-based platform for brand protection and market surveillance. It combines product serialization, consumer engagement and real-time analytics to protect brands from counterfeiting, detect grey market activities and gain valuable market insights.
By linking product data, consumer scans and distribution information, BrandTracker provides a complete picture of the product journey from manufacturer to end customer.
500M+
Scans per year
150+
Brands protected
95%
Counterfeit detection rate
<2s
Real-time check
Everything you need for brand protection
Comprehensive tools for brand protection and market surveillance
Consumer Authentication
Consumers scan QR codes or NFC tags to verify product authenticity. Instant confirmation with product information and warranty registration.
Counterfeit Detection
Automatic detection of suspicious scan patterns, multiple code usage and geographic anomalies. Real-time alerts to brand protection teams.
Grey Market Monitoring
Identification of products outside authorized distribution channels. Tracking of parallel imports and contract violations.
Market Analytics
Real-time dashboards with sales trends, geographic distribution, consumer behavior and product performance metrics.
Consumer Engagement
Direct communication with end customers via product scans. Loyalty programs, surveys and personalized marketing campaigns.
Predictive Intelligence
AI-powered prediction of counterfeit hotspots, demand trends and distribution risks based on historical data.
3 steps to a protected brand
Serialization
Each product unit receives a unique, cryptographically secured serial number as a 2D code, QR code or NFC tag during production.
Tracking & Verification
Codes are scanned throughout the entire supply chain. Deviations, duplicates and grey market routes are automatically detected.
Reporting & Alerts
Live dashboard shows scan activities worldwide. Suspicious patterns trigger immediate alerts for your security team.
Benefits for your brand
Revenue Protection
Reduce revenue losses from counterfeiting by up to 80%. Identify and stop grey market activities that threaten your margins.
Up to 80% fewer counterfeitsBrand Reputation
Protect your brand from inferior counterfeits. Consumers can verify authenticity and build trust in your products.
95% consumer trustMarket Intelligence
Understand where and how your products are sold. Optimize distribution strategies based on real-time data.
Real-time market dataConsumer Insights
Collect valuable data on purchasing behavior, product usage and consumer preferences directly from your end customers.
500M+ consumer interactionsWhich industries?
Luxury & Fashion
Watches, Handbags, Jewelry, Designer Fashion
Electronics & Tech
Smartphones, Headphones, Accessories, Computers
Pharma & Health
Medicines, Supplements, Medical Devices
Cosmetics & Beauty
Perfume, Skincare, Makeup, Haircare
Food & Beverage
Premium Wines, Spirits, Gourmet Products
Automotive
Spare Parts, Accessories, Oils, Tires
Your partner for global brand protection
SeriSoft GmbH has been a proven specialist in serialization and brand protection for over 20 years. With BrandTracker deployments in over 50 countries and BSFZ certification, we are your trusted partner when it comes to effectively protecting your brand against counterfeiting, grey market and product piracy – globally scalable and future-proof.
20+
Years of experience
50+
Countries
Certified
150+
Brands protected
Frequently Asked Questions
Protect your brand – starting today.
SeriSoft BrandTracker combines serialization, track & trace and consumer verification into a fully integrated protection system.