2D Code Serialization
More than a
Barcode.
From 2027, GS1 recommends widespread adoption of 2D codes. SeriSoft guides your migration from EAN to DataMatrix and QR code – with 30+ years expertise across 20+ countries.
2027
GS1 Sunrise Date
4+
Data Points per Code
50+
Countries using 2D Codes
100%
Backward compatible
GS1 Sunrise 2027 – Only a few months left until the global transition date. Act now.
What's Inside a 2D Code?
DataMatrix vs QR Code
A GS1-compliant 2D code combines machine-readable symbology with human-readable information, enabling seamless traceability from the manufacturer all the way to the end consumer.
2D codes are compact and therefore ideal for small packages. They typically contain the GTIN, batch/lot number, best-before date, and serial number. QR codes can be easily scanned by consumers using a smartphone, making it possible to provide digital links to product information, recipes, or product recall pages.
EAN Barcode vs 2D Code
The EAN barcode can only keep pace to a limited extent in the digitalised supply chain. Migrating to GS1-compliant 2D codes is the logical next step.
| Feature | EAN | 2D-Code |
|---|---|---|
| Article number | ✓ | ✓ |
| Batch number | ✗ | ✓ |
| Best before | ✗ | ✓ |
| Serial number | ✗ | ✓ |
| Digital links | ✗ | ✓ |
Conclusion
The 2D code stores up to 100× more data than an EAN barcode and enables complete supply chain transparency.
Benefits for Your Business
Whether QR code for end consumers or DataMatrix for warehouse and logistics control – 2D code serialization opens new strategic possibilities across all industries.
Customer Relationship
Recipes, instructions and loyalty programmes activated by code scan.
Anti-Counterfeiting
Every product unit uniquely identifiable. Organic foods and premium products with verifiable authenticity.
Logistics & Warehousing
Monitor and track inventory in real time. Improve warehouse efficiency and optimize delivery planning.
Product Safety & Recalls
Isolate issues to affected batches. Recall only the relevant products to save time and reduce costs.
Sustainability
More accurate demand forecasting prevents overproduction. Products in perfect condition are not unnecessarily discarded.
Compliance
Comply with EU regulations and GS1 standards. Ensure traceability can be demonstrated at any time.
Track & Trace
Fully traceable from production to sale. Proof of origin can be provided at any time.
SeriSoft Guides Your 2D Code Migration
From analysis of existing systems to go-live: as a BSFZ-accredited partner with over 30 years of expertise, we support you at every step.
Analysis
Assessment of your current processes and printing systems. We identify optimisation potentials and plan the migration.
Integration
Seamless integration of 2D code serialisation into your existing production and packaging lines without significant downtime.
Go-Live
2D codes to GS1 standard on every package. Your production is ready for GS1 Sunrise 2027 and all subsequent requirements.
Your Trusted Partner for the GS1 Sunrise 2027 Migration
For more than 30 years, SeriSoft has stood for innovative solutions in serialization, personalization, and track & trace. As a globally active, BSFZ-certified specialist, SeriSoft supports companies in reliably and efficiently meeting regulatory requirements across numerous markets. The highest security standards, end-to-end compliance, and decades of industry expertise make SeriSoft a trusted partner for demanding authentication and traceability solutions.
30+
Years experience
20+
Countries
BSFZ
Accredited
GS1
Compliant
Frequently Asked Questions
Ready for the 2D Code Migration?
SeriSoft guides you from analysis to go-live – compliant with GS1 Sunrise 2027. Over 30 years of experience, 50+ countries, BSFZ accredited.