Consumer Goods & FMCG
Strong Brands.
Real Protection.
SeriSoft protects consumer goods brands with state-of-the-art serialization, counterfeit detection and consumer engagement – from cosmetics and food to fashion.
Counterfeits Cost Trust and Revenue.
The consumer goods industry is the most affected sector worldwide by product piracy. Counterfeit products damage not only revenue but brand reputation, customer loyalty and – in the worst cases – consumer health.
SeriSoft has helped consumer goods manufacturers for years to protect their brands, customers and revenues with intelligent serialization and tracking solutions.
€460B+
Annual counterfeit damage
Worldwide
100%
Traceability
With serialization
1 SCAN
Immediate Verification
Greater Consumer Trust
24/7
Global Protection
Real-time monitoring
What We Deliver for You
Product Serialization
Unique codes for every product – QR, DataMatrix or NFC – enable real-time authenticity verification by consumers and retailers.
Consumer Engagement
Direct communication with end customers via product scans. Loyalty programs, sweepstakes and personalized offers in one system.
Market Intelligence
Real-time insights into sales trends, geographic distribution and consumer behavior – for an optimized distribution strategy.
Grey Market Control
Automatic detection of products outside authorized channels – protection against parallel imports and contract violations.
Counterfeit Detection
Detection of suspicious scan patterns and duplicate code usage – with real-time alerts to your brand protection team.
BrandTracker
BrandTracker
Your Brand Protection Platform
BrandTracker is our proven platform for brand protection, counterfeit detection and consumer engagement – built for maximum impact with minimal integration effort.
From Product to Consumer
Serialization
Every product receives a unique, tamper-proof code – QR, DataMatrix or RFID.
Activation
The product is activated in the system and is monitored and traceable from that moment on.
Consumer Scan
End consumers verify authenticity via smartphone scan – direct, fast and without an app.
Intelligence
Scan data provides real-time insights into markets, channels and counterfeit activities.
Our Solutions Protect Various Consumer Goods Categories
Cosmetics & Beauty
Perfume, Skincare, Makeup, Haircare
Food & Beverages
Premium Wines, Spirits, Gourmet, Organic
Electronics & Accessories
Smartphones, Headphones, Chargers, Cables
Fashion & Textiles
Clothing, Shoes, Bags, Accessories
Sports & Outdoors
Sportswear, Equipment, Shoes
Household Goods
Cleaning Products, Kitchen Appliances, Tools
Baby & Children
Baby Food, Toys, Clothing, Care Products
Animal Products
Pet Food, Grooming Products, Toys
Tailored Products for Consumer Goods
Ready to Protect Your Brand?
Speak with one of our consumer goods experts and find out how SeriSoft protects your brand and your customers.